Monday, February 9, 2015

Class Assignment: Celebrity Influencers

 Many celebrities are learning to brand themselves via social media. As some tend to focus more on their social lives consisting of skimpy dresses and boozy nights while others are using this tool as a way to show awareness.

There are many celebrities such as Emma Watson and George Clooney who have used their stardom as a way to enlighten their followers on current social issues such as feminism and global destruction. As much as I applaud them I believe they are overly talked about and want to discuss how a few celebrities are using their social media pages as a way to start an empire for their own corporation.


As I mentioned in our introductions I am fix aided on Lauren Conrad and Blake Lively. Both of these stars aren't that famous yet have created their own business that has become well known. Lauren Conrad began with a clothing line and how has opened a store called The Little Market where they sell homemade décor and organic products. I value her empire because it is such a unique company that I have never seen a celebrity begin.
Blake Lively has done a similar approach to social media and began her company called Preserve. Similarly to Lauren's idea of American-made and hand-crafted products. This just proves that celebrities are normal people like us and although it is amazing that some use their status in society as something so very meaningful like global issues, others can be like the rest of us and think of little ways to make a difference.


link to Lauren Conrad's company The Little Market: http://www.thelittlemarket.com/
link to Blake Lively's company Preserve: https://www.preserve.us/


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